Our story
Not every legacy is inherited. Some legacies are chosen.
For nearly seven decades, Rainbow Masala has earned a place in Indian kitchens through one simple promise — consistent taste. Generations of families, retailers and professional kitchens have trusted the brand not because it changed with trends, but because it never compromised on quality.
When Rainbow Masala became part of Darak Foods, we didn't set out to rewrite its story. We accepted the responsibility of carrying it forward — preserving the recipes, strengthening the systems and expanding its reach while protecting the trust built since 1956.
Today, every pack continues the same tradition of authentic flavour, now supported by modern manufacturing, stronger quality processes and a vision to take Rainbow Masala to kitchens across India.
Same Soul. Bigger Stage.
The original process
It started on a grinding stone.
Before machines, every Rainbow blend was worked by hand on stone — the profiles we batch-code today were perfected there.
Who we are
A family-led business with a shared vision.
Rainbow Masala is guided by a leadership team that combines decades of business experience with a new generation's focus on innovation, quality and growth. Every decision — from sourcing spices to serving customers — is driven by one goal: delivering authentic taste with uncompromising consistency.
Shrivallabh Darak
Chairman
With decades of experience in business and trade, Shrivallabh Darak provides the vision and values that guide Rainbow Masala. His leadership is rooted in long-term relationships, ethical business practices and a commitment to building an organisation that stands the test of time.
Hanuman Darak
Head of Production
Hanuman Darak leads production with a strong focus on quality, process discipline and operational efficiency. Every batch reflects his commitment to maintaining the consistency, hygiene and standards that customers expect from Rainbow Masala.
Shubham Darak
Managing Director · Operations & Finance
Shubham Darak drives the company's strategic growth, overseeing operations, finance and business expansion. His focus is on building scalable systems, strengthening the brand and taking Rainbow Masala to new markets while staying true to its legacy.
Shravan Darak
Director · Procurement
Shravan Darak manages sourcing and procurement, ensuring that only carefully selected raw spices become part of every Rainbow Masala blend. His work helps maintain consistency in quality while building a dependable supply chain.
Shraddha Darak
Head of Sales
Shraddha Darak leads the sales function with a customer-first approach, working closely with distributors, retailers and HoReCa partners. Her focus is on building strong relationships, expanding market presence and delivering dependable service.
Prajakta Khamgaonkar
Head of Marketing
Prajakta Khamgaonkar leads the brand's marketing, digital presence and communication strategy. From strengthening Rainbow Masala's identity to driving customer engagement across digital and trade channels, she is focused on taking a trusted legacy brand to a new generation of consumers and business partners.
Manufacturing
How a Rainbow batch is made.
Source
Raw lots bought at origin mandis — Guntur chilli, Sangli turmeric, Unjha cumin, Idukki pepper — each with a farm region and mandi record.
Clean & lab-check
Every lot is machine-cleaned, then lab-checked for moisture, colour value and adulterants before it enters the store.
Blend
Recipes are locked in a confidential formula vault. Batches are weighed, ground and blended to the gram — not to a taster's mood.
Batch-code & pack
Every pack carries a batch code that traces back to the raw lots inside it. Packed with resealable liners for kitchen life.